The best replacement for lovefilm is netflix.

The best alternatives to lovefilm are rated as following:
★★★★★  netflix
★★★  sky movies
★★★  amazon prime
★★★  now tv
★  blockbuster
★  cinema paradiso
★  netflix review
★  lovefilm instant
★  netflix xbox
  blinkbox
  prime video
  watchever
  blockbusters
  blockbuster uk

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Speaking about lovefilm, one probably shouldn't forget about amazon prime.

Other search terms related to lovefilm and their ratings are:
★★★★★ amazon prime
★★★★★ prime
★ amazon voucher
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Google Trends

Scale is based on the average worldwide traffic of lovefilm in all years. Click on graph for more.
lovefilm
netflix
sky movies