The best replacement for list price is net price.

The best alternatives to list price are rated as following:
★★★★★  net price
★★★★★  msrp
★★★★  sale price
★★★  retail price
★★  retail
★★  unit price
★  sales price
★  sell price
★  internet price
★  market value
★  selling price
★  invoice price
★  appraised value
  assessed value
  offer price
  actual price
  price list

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list price
net price
msrp