The best replacement for lacoste is izod.

The best alternatives to lacoste are rated as following:
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★★★★★  polo
★★★★★  ralph lauren
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★★  fred perry
★★  burberry
★  polo ralph lauren
★  hugo boss
★  vineyard vines
★  longchamp
★  le tigre
★  nautica
★  armani exchange
★  abercrombie
★  burberry polo
★  levesque
  tommy hilfiger
  brooks brothers polo
  lacoste live
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  levesgue
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  tigre
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  lyle and scott
  lacoste

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Speaking about lacoste, one probably shouldn't forget about andy roddick.

Other search terms related to lacoste and their ratings are:
★★★★★ andy roddick
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Google Trends

Scale is based on the average worldwide traffic of lacoste in all years. Click on graph for more.
lacoste
izod
polo