The best replacement for importance is important.

The best alternatives to importance are rated as following:
★★★★★  important
★★★★  urgency
★★  significance
★  urgency matrix
★  relevance
★  stated importance
★  absolute importance
  derived importance
  tv advertising is still the most powerful advertising medium

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Google Trends

Scale is based on the average worldwide traffic of importance in all years. Click on graph for more.
importance
important
urgency