The best replacement for hello kitty is barbie.

The best alternatives to hello kitty are rated as following:
★★★★★  barbie
★★★  miffy
★★  minnie mouse
★★  tinkerbell
★★  strawberry shortcake
★★  pucca
★  monster high
★  my melody
★  domo
★  betty boop
★  kuromi
★  sanrio
  gloomy bear

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Google Trends

Scale is based on the average worldwide traffic of hello kitty in all years. Click on graph for more.
hello kitty
barbie
miffy