The best replacement for gowns is prom dresses.

The best alternatives to gowns are rated as following:
★★★★★  prom dresses
★★★  dresses
★★★  dress
★★★  sleepers
★★  wedding dresses
★  disposable
★  cocktail dresses

Your alternative for gowns is not listed? Suggest!
Speaking about gowns, one probably shouldn't forget about sleeves.

Other search terms related to gowns and their ratings are:
★★★★★ sleeves
★ lace sleeves
bolero jackets
You have in mind a companion for gowns and it is not yet here? Propose!



Google Trends

Scale is based on the average worldwide traffic of gowns in all years. Click on graph for more.
gowns
prom dresses
dresses