The best replacement for goodwill is salvation army.

The best alternatives to goodwill are rated as following:
★★★★★  salvation army
★★  good will
★★  intangible assets
★★  savers
★  value village
★  garage sale
★  intangible asset
★  goodwill
★  thrift stores
★  blue sky
★  st vincent de paul
★  arc
★  going concern value
★  personal goodwill
★  business goodwill
  amvets
  patents
  buffalo exchange
  intangible
  thrift store
  purple heart
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  professional goodwill
  intangibles
  covenant not to compete
  bargain purchase
  enterprise goodwill
  customer list
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  capital intelectual
  partial goodwill
  negative goodwill

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Speaking about goodwill, one probably shouldn't forget about acquisition.

Other search terms related to goodwill and their ratings are:
★★★★★ acquisition
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