The best replacement for freeware is shareware.

The best alternatives to freeware are rated as following:
★★★★★  shareware
★★★★  open source
★★  free software
★★  open source software
★★  commercial software
★  public domain software
★  proprietary software
  freemium
  public domain

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No companions for freeware have been suggested so far.
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Google Trends

Scale is based on the average worldwide traffic of freeware in all years. Click on graph for more.
freeware
shareware
open source