The best replacement for fossil is seiko.

The best alternatives to fossil are rated as following:
★★★★★  seiko
★★★  citizen
★★★  michael kors
★★★  relic
★★★  invicta
★★★  nixon
★★  guess
★★  git
★★  dome fossil
★★  claw fossil
★  helix fossil
★  tissot
★  guess watches
★  diesel watches
★  bulova
★  guess watch
★  timex
★  relic watches
★  g shock
★  plume fossil
★  casio
★  sail fossil
★  kenneth cole
★  invicta watches
  citizen watch
  movado
  swatch
  nuclear
  bazaar
  root fossil
  tommy hilfiger
  mold fossil
  mercurial

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Speaking about fossil, one probably shouldn't forget about starck.

Other search terms related to fossil and their ratings are:
★★★★★ starck
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Google Trends

Scale is based on the average worldwide traffic of fossil in all years. Click on graph for more.
fossil
seiko
citizen