The best replacement for festivals is fairs.

The best alternatives to festivals are rated as following:
★★★★★  fairs
★★★★★  events
★★★★  celebrations
★★★  carnivals
★★★  holidays
★★  craft shows
★  celebration
★  raves
★  concerts
  american holidays

Your alternative for festivals is not listed? Suggest!
Speaking about festivals, one probably shouldn't forget about 1975.

Other search terms related to festivals and their ratings are:
★★★★★ 1975
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Google Trends

Scale is based on the average worldwide traffic of festivals in all years. Click on graph for more.
festivals
fairs
events