The best replacement for exacttarget is marketo.

The best alternatives to exacttarget are rated as following:
★★★★★  marketo
★★★★★  hubspot
★★★★  neolane
★★★★  mailchimp
★★★★  constant contact
★★★  eloqua
★★★  responsys
★★★  silverpop
★★  infusionsoft
★★  campaign monitor
★  cheetahmail
★  clickdimensions
★  strongmail
  icontact
  vertical response

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Google Trends

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exacttarget
marketo
hubspot