The best replacement for ethos is pathos.

The best alternatives to ethos are rated as following:
★★★★★  pathos
★★★  ethics
★★  nagler
★★  delos
★  a400
★  solus
★  zendrive
★  maxus
★  logos
★  montefeltro
★  vinci
★  credibility
★  zeitgeist
★  mythos
  solus pro
  explore scientific
  theos
  ethic

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