The best replacement for data rate is bandwidth.

The best alternatives to data rate are rated as following:
★★★★★  bandwidth
★★★★  frequency
★★★  symbol rate
★★★  throughput
★★★  bit rate
★  baud rate
★  signal rate
★  throughput wireless
★  bitrate
★  snr
  clock rate
  total bitrate
  carrier frequency
  transmit power
  video quality

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Google Trends

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data rate
bandwidth
frequency