The best replacement for craftsman is snap on.

The best alternatives to craftsman are rated as following:
★★★★★  snap on
★★★★  john deere
★★★★  dewalt
★★★  husky
★★★  ryobi
★★★  kobalt
★★  cub cadet
★★  stanley
★★  toro lawn mower
★  toro
★  toro snowblower
★  bungalow
★  craftsman
★  husqvarna
★  arts and crafts
★  troy bilt
★  black and decker
★  harbor freight
  gearwrench
  dewalt drill
  husqvarna mower
  pittsburgh
  liftmaster
  artist
  chamberlain
  rigid
  husqvarna tractor
  dremel
  ariens snowblowers
  victorian
  ariens
  pella thermastar
  prairie
  evolv
  husqvarna lawn mower
  shop vac
  troy bilt snowblower
  chamberlain garage door openers
  john deere lawn tractors
  husky tools
  john deere riding mowers
  john deere lawn tractor
  mastercraft
  genie
  duralast
  companion
  deere
  hitachi miter saw
  chamberlain garage door opener
  john deere tractors
  pella

Your alternative for craftsman is not listed? Suggest!
Speaking about craftsman, one probably shouldn't forget about liftmaster remote.

Other search terms related to craftsman and their ratings are:
★★★★★ liftmaster remote
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Google Trends

Scale is based on the average worldwide traffic of craftsman in all years. Click on graph for more.
craftsman
snap on
john deere