The best replacement for copywriter is content writer.

The best alternatives to copywriter are rated as following:
★★★★★  content writer
★★★★★  art director
★★★★  copy editor
★★★★  copy writer
★★★  writer
★  technical writer
  proofreader
  copyeditor

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Google Trends

Scale is based on the average worldwide traffic of copywriter in all years. Click on graph for more.
copywriter
content writer
art director