The best replacement for continental is michelin.

The best alternatives to continental are rated as following:
★★★★★  michelin
★★★★  oceanic crust
★★★★  united
★★★★  delta
★★★★  english knitting
★★★  michelin tires
★★  united airlines
★★  analytic philosophy
★★  american airlines
★★  lycoming
★  analytic
★  maritime
★  goodyear
★  oceanic
★  goodyear tires
★  continental
★  pirelli
★  town car
★  bridgestone
★  us airways
  american knitting
  maritime climate
  american breakfast
  eastern grip
  contiguous
  southwest
  oceanic lithosphere
  airlines
  jetblue
  valley glaciers
  yokohama
  schaeffler
  alpine glaciers
  lufthansa
  cooper tires
  english breakfast
  yokohama tires

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Speaking about continental, one probably shouldn't forget about united miles.

Other search terms related to continental and their ratings are:
★★★★★ united miles
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continental
michelin
oceanic crust