The best replacement for brightness is contrast.

The best alternatives to brightness are rated as following:
★★★★★  contrast
★★★★★  luminance
★★★★  luminosity
★★★  intensity
★★★  exposure
★★  gamma
★★  backlight
★★  lightness
★★  contrast ratio
★  saturation
★  contrast settings
★  contrast projector
★  exposure lightroom
★  iso brightness
★  lumens
★  exposure compensation
  absolute brightness
  whiteness
  ge brightness
  97 brightness

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Google Trends

Scale is based on the average worldwide traffic of brightness in all years. Click on graph for more.
brightness
contrast
luminance