The best replacement for branded is unbranded.

The best alternatives to branded are rated as following:
★★★★★  unbranded
★★★★  generic drugs
★★★  generic
★★★  private label
★★  assembled desktop
★  assembled pc
★  non branded
★  generic medicines
★  assembled
★  generics
★  supermarket fuel
  assembled computer
  generic medicine
  supermarket petrol
  clone

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Google Trends

Scale is based on the average worldwide traffic of branded in all years. Click on graph for more.
branded
unbranded
generic drugs