The best replacement for bourbon is whiskey.

The best alternatives to bourbon are rated as following:
★★★★★  whiskey
★★★★  scotch
★★★  rye
★★  brandy
★★  tennessee whiskey
★★  rum
★  sour mash
★  compass
★  vodka
★  whisky
★  cognac
★  whiskey difference
★  rye whiskey
★  whiskey taste
★  canadian whiskey
  scotch taste
  jack daniels
  single malt
  straight bourbon
  scotch whiskey
  irish whiskey
  bourbon whiskey
  beer calories
  sour mash whiskey
  scotch whisky
  scotch which is better
  hapsburg
  scotch difference

Your alternative for bourbon is not listed? Suggest!
Speaking about bourbon, one probably shouldn't forget about ginger beer.

Other search terms related to bourbon and their ratings are:
★★★★★ ginger beer
★ bitters
cigar
You have in mind a companion for bourbon and it is not yet here? Propose!



Google Trends

Scale is based on the average worldwide traffic of bourbon in all years. Click on graph for more.
bourbon
whiskey
scotch