The best replacement for birchbox is ipsy.

The best alternatives to birchbox are rated as following:
★★★★★  ipsy
★★★  beauty army
★★★  popsugar
★★★  glossybox
★★  julep
★★  sample society
★★  beauty box 5
★★  beauty box
★  myglam
★  test tube
★  glam bag
★  sephora
★  julep maven
★  glambag
  beauty bar
  myglam bag
  my glam
  glymm
  bespoke post
  nail polish box
  glossy box

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Google Trends

Scale is based on the average worldwide traffic of birchbox in all years. Click on graph for more.
birchbox
ipsy
beauty army