The best replacement for apps is mobile web.

The best alternatives to apps are rated as following:
★★★★★  mobile web
★★★★  websites
★★★★  web
★★★  widgets
★★★  applications
★★★  programs
★★★  software
★★  browser
★★  extensions chrome
★★  extensions
★★  html5
★★  iphone apps
★★  android
★  android apps
★  microsoft office
★  mobile websites
★  apple apps
★  office 365
★  widgets android
★  exchange
★  apps
★  games
★  apple
★  mobileme
★  droid apps
★  gmail
★  mobile website
  programs windows 8
  exchange server
  droid
  microsoft 365
  u3
  outlook
  sharepoint
  sites
  bookmarks
  mobile site
  microsoft exchange
  windows apps
  yahoo small business
  live@edu
  sap
  ipod nano
  web apps
  open office

Your alternative for apps is not listed? Suggest!
Speaking about apps, one probably shouldn't forget about rewards.

Other search terms related to apps and their ratings are:
★★★★★ rewards
★★★★ app store
★★★ apple id
★★ real rewards
★ permissions
★ an itunes gift card
★ sound ipad
itunes card
android
You have in mind a companion for apps and it is not yet here? Propose!



Google Trends

Scale is based on the average worldwide traffic of apps in all years. Click on graph for more.
apps
mobile web
websites