The best replacement for applied research is basic research.

The best alternatives to applied research are rated as following:
★★★★★  basic research
★★★  pure research
★★★  theoretical research
★★  action research
★  scientific method
★  academic research
★  basic
★  pure
★  fundamental research
  deductive research
  traditional research
  scientific research
  translational research
  evaluation research

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Google Trends

Scale is based on the average worldwide traffic of applied research in all years. Click on graph for more.
applied research
basic research
pure research