The best replacement for zeiss is leupold.

The best alternatives to zeiss are rated as following:
★★★★★  leupold
★★★★  swarovski
★★★★  leica
★  vortex
★  canon lenses
★  nikon eyeglass lenses
★  crizal
★  leupold scopes
★  canon l
★  leica binoculars
★  essilor
★  nightforce
★  swarovski binoculars
★  leupold scope
★  nikon lenses
  essilor lenses
  canon 50mm
  varilux
  rokinon
  hoya
  cooke
  swarovski spotting scope
  leica lenses
  canon l series
  leica rangefinder
  swarovski scopes
  meopta
  canon lens
  miledy
  burris
  varilux lenses
  nikkor
  trijicon
  kahles
  leica lens
  schneider
  hoya lenses
  nikon eyeglasses
  crizal lens
  transitions
  steiner
  nikon lens
  voigtlander
  g lens
  sony g lens
  sony lens
  minox
  swarovski scope
  canon 85mm

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zeiss
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