The best replacement for white balance is exposure.

The best alternatives to white balance are rated as following:
★★★★★  exposure
★★★★★  grey card
★★★★  color balance
★★★  gray card
★★★  exposure compensation
★★★  color temperature
★★  color correction
★  metering

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Speaking about white balance, one probably shouldn't forget about kelvin.

Other search terms related to white balance and their ratings are:
★★★★★ kelvin
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white balance
exposure
grey card