The best replacement for trends is fads.

The best alternatives to trends are rated as following:
★★★★★  fads
★  phenomenons
★  fashion
★  naturals
★  spring 2013
  forces
  shifts
  movements
  patterns
  fad

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Google Trends

Scale is based on the average worldwide traffic of trends in all years. Click on graph for more.
trends
fads
phenomenons