The best replacement for rich text is plain text.

The best alternatives to rich text are rated as following:
★★★★★  plain text
★★★★  html
★★  html email
★  html outlook
★  plain text email
★  html outlook 2010
★  text
  html format
  enhanced rich text
  html outlook 2003
  open document text
  html for email
  markdown
  plain
  mime
  html text

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Google Trends

Scale is based on the average worldwide traffic of rich text in all years. Click on graph for more.
rich text
plain text
html