The best replacement for publishers is ad networks.

The best alternatives to publishers are rated as following:
★★★★★  ad networks
★★★  developers
★★★  printers
★★  self publishing
★  cheever
★  advertisers
  word processors

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No companions for publishers have been suggested so far.
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Google Trends

Scale is based on the average worldwide traffic of publishers in all years. Click on graph for more.
publishers
ad networks
developers