The best replacement for public good is private good.

The best alternatives to public good are rated as following:
★★★★★  private good
★★  individual rights
★★  private interest
★  merit good
★  common good
★  common pool resource
★  externality
★  public bad
★  commodity
★  open access
★  public goods
  public interest
  common resource
  collective good
  an externality
  club good
  market demand for a private good

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No companions for public good have been suggested so far.
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Google Trends

Scale is based on the average worldwide traffic of public good in all years. Click on graph for more.
public good
private good
individual rights