The best replacement for private label is branded.

The best alternatives to private label are rated as following:
★★★★★  branded
★★★  national brand
★★★  brand name
★★★  brand
★★  white label
★★  oem
★★  contract manufacturing
★★  national brands
★  store brand
  own label
  own brand
  name brand
  branded products
  store brands
  brands
  house brand
  private brand
  brand label
  control label

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Google Trends

Scale is based on the average worldwide traffic of private label in all years. Click on graph for more.
private label
branded
national brand