The best replacement for pavlov is skinner.

The best alternatives to pavlov are rated as following:
★★★★★  skinner
★★  watson
★★  maslow
★★  turgenev
★  lendl
★  thorndike
★  rodriguez
★  turgenev crossword clue
  reitman
  bandura
  lendi

Your alternative for pavlov is not listed? Suggest!
Speaking about pavlov, one probably shouldn't forget about classical conditioning.

Other search terms related to pavlov and their ratings are:
★★★★★ classical conditioning
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