The best replacement for new customer is existing customer.

The best alternatives to new customer are rated as following:
★★★★★  existing customer
★★★★  customer retention
★★★  old customer
★  repeat customer

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No companions for new customer have been suggested so far.
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Google Trends

Scale is based on the average worldwide traffic of new customer in all years. Click on graph for more.
new customer
existing customer
customer retention