The best replacement for name brands is store brands.

The best alternatives to name brands are rated as following:
★★★★★  store brands
★★★★  generic
★★★★  generic brands
★★  non name brands
★  off brands
★  generics
★  generic foods
  generic brand
  store brand
  name brands

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Google Trends

Scale is based on the average worldwide traffic of name brands in all years. Click on graph for more.
name brands
store brands
generic