The best replacement for name brand is generic.

The best alternatives to name brand are rated as following:
★★★★★  generic
★★★★  store brand
★★  generic food
★★  generic drugs
★★  generic brand
★  generic formula
★  brand name
★  generic cereal
★  private label
★  generic products
  generic batteries
  off brand
  generic prescriptions
  store brand formula
  clone golf clubs
  generic pregnancy tests
  generic medicine
  store brand baby formula
  generic foods
  store brand diapers
  generic baby formula
  generic brand food
  generic adderall
  no name
  generic infant formula
  generic diapers
  generic laundry detergent
  store brand food
  generics
  generic vitamins
  generic meds
  generic prescription
  store brand infant formula

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Google Trends

Scale is based on the average worldwide traffic of name brand in all years. Click on graph for more.
name brand
generic
store brand