The best replacement for motto is slogan.

The best alternatives to motto are rated as following:
★★★★★  slogan
★★★  mantra
★★  sayings
★★  credo
★★  tagline
★  moto
★  maxim
★  mission statement
★  creed
★  personal mantra
  nickname
  saying
  quotation
  large motto
  jodi sta maria
  motto

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motto
slogan
mantra