The best replacement for mass communication is journalism.

The best alternatives to mass communication are rated as following:
★★★★★  journalism
★★★★  interpersonal communication
★★★★  mass media
★★★  public communication
★★★  communication studies
★★  communication arts
★  journalism difference
★  personal communication
★  mass communications
  group communication
  interpersonal
  human communication
  development communication

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Google Trends

Scale is based on the average worldwide traffic of mass communication in all years. Click on graph for more.
mass communication
journalism
interpersonal communication