The best replacement for marketing concept is selling concept.

The best alternatives to marketing concept are rated as following:
★★★★★  selling concept
★★★★  product concept
★★  societal marketing concept
★★  sales concept
★★  production concept
★★  societal marketing
★  marketing orientation
  marketing concept
  modern marketing concept
  holistic marketing concept
  consumer behaviour

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marketing concept
selling concept
product concept