The best replacement for luxury is necessity.

The best alternatives to luxury are rated as following:
★★★★★  necessity
★★★  premium
★★  luxurious
★  sports car
★  deluxe
★  necessity economics
★  commodity
  premium escalade
  necessities
  e350 sport
  c300 sport
  upscale
  economy car
  sport mercedes

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Google Trends

Scale is based on the average worldwide traffic of luxury in all years. Click on graph for more.
luxury
necessity
premium