The best replacement for latinos is hispanics.

The best alternatives to latinos are rated as following:
★★★★★  hispanics
★★★★  blacks
★★★  asians
★★  african americans
★★  hispanic
★  chicanos
★  hispanos
★  light skin latinos
  black latinos
  latinos

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Google Trends

Scale is based on the average worldwide traffic of latinos in all years. Click on graph for more.
latinos
hispanics
blacks