The best replacement for jcpenney is sears.

The best alternatives to jcpenney are rated as following:
★★★★★  sears
★★★★★  macy's
★★★★★  kohls
★★★  target
★★★  sears portrait studio
★★  dillards
★  one million moms
★  macy's lawsuit
★  belk
★  jcp
  sears portraits
  portrait innovations
  sears optical
  tj maxx
  sears for portraits
  macys
  kohl's
  martha stewart

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Speaking about jcpenney, one probably shouldn't forget about sephora.

Other search terms related to jcpenney and their ratings are:
★★★★★ sephora
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Google Trends

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jcpenney
sears
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