The best replacement for informative is persuasive.

The best alternatives to informative are rated as following:
★★★★★  persuasive
★★★★  persuasive speech
★★★  persuasive speaking
★★★  persuasive writing
★★★  informational
★★  persuasive speeches
★★  normative
★  argumentative
★  manipulative
  explanatory
  expository
  persuasive advertising
  persuasive presentation
  descriptive abstracts

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informative
persuasive
persuasive speech