The best replacement for gloss paint is eggshell.

The best alternatives to gloss paint are rated as following:
★★★★★  eggshell
★★★★  flat paint
★★★★  satin
★★★  semi gloss
★★★  flat
★★  satinwood
★★  matte
★  gloss
★  satin paint
★  matt
★  semi gloss paint
★  semi-gloss
  lacquer

Your alternative for gloss paint is not listed? Suggest!
Speaking about gloss paint, one probably shouldn't forget about roller.

Other search terms related to gloss paint and their ratings are:
★★★★★ roller
★★★ flat paint
★ semi gloss paint
You have in mind a companion for gloss paint and it is not yet here? Propose!



Google Trends

Scale is based on the average worldwide traffic of gloss paint in all years. Click on graph for more.
gloss paint
eggshell
flat paint