The best replacement for general manager is director.

The best alternatives to general manager are rated as following:
★★★★★  director
★★★★  ceo
★★★  operations manager
★★★  manager
★★★  managing director
★★  vice president
★★  vp
★★  president
★  store manager
★  regional manager
★  functional manager
★  owner
★  director of operations
★  plant manager
★  sales manager
★  project manager
  president of basketball operations
  assistant manager
  coo
  director higher
  executive director
  district manager
  senior manager
  general manager
  executive manager
  sales director
  chief operating officer

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general manager
director
ceo