The best replacement for exploratory research is descriptive research.

The best alternatives to exploratory research are rated as following:
★★★★★  descriptive research
★★★★  conclusive research
★★  confirmatory research
★★  explanatory research
★  explanatory
★  descriptive

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Google Trends

Scale is based on the average worldwide traffic of exploratory research in all years. Click on graph for more.
exploratory research
descriptive research
conclusive research