The best replacement for ethnography is ethnology.

The best alternatives to ethnography are rated as following:
★★★★★  ethnology
★★★★  case study
★★★  phenomenology
★★★  anthropology
★★  grounded theory
★  contextual inquiry
★  participant observation
★  survey research
★  ethnomethodology
★  action research
  autoethnography
  qualitative research
  an ethnology

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ethnography
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