The best replacement for crest is colgate.

The best alternatives to crest are rated as following:
★★★★★  colgate
★★★  coat of arms
★★  listerine
★★  shield
★  colgate toothpaste
★  colgate whitening toothpaste
★  900
★  listerine mouthwash
★  colgate whitening
★  trough
★  arch ex
  northern guilford
  rembrandt white strips
  north guilford
  charlotte catholic
  listerine whitening mouthwash
  listerine whitening strips
  logo
  355
  oral b
  qsc
  arms
  rembrandt whitening strips
  scleroderma
  south point
  aquafresh
  rembrandt
  coat arms
  shelby

Your alternative for crest is not listed? Suggest!
Speaking about crest, one probably shouldn't forget about scleroderma.

Other search terms related to crest and their ratings are:
★★★★★ scleroderma
★ swords
raynaud's
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Google Trends

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crest
colgate
coat of arms