The best replacement for creative writing is technical writing.

The best alternatives to creative writing are rated as following:
★★★★★  technical writing
★★★★  journalism
★★★  academic writing
★★  professional writing
★★  essay writing
★  expository writing
  phd literature
  business writing
  fiction writing
  imaginative writing
  narrative writing

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Google Trends

Scale is based on the average worldwide traffic of creative writing in all years. Click on graph for more.
creative writing
technical writing
journalism