The best replacement for content marketing is advertising.

The best alternatives to content marketing are rated as following:
★★★★★  advertising
★★★★  content strategy
★★★★  copywriting
★★★  seo
★★★  product marketing
★★★  native advertising
★★  content management
★★  pr
★★  inbound marketing
★  brand journalism
★  thought leadership
★  link building
★  branded content
  digital marketing

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Google Trends

Scale is based on the average worldwide traffic of content marketing in all years. Click on graph for more.
content marketing
advertising
content strategy