The best replacement for conceptual is theoretical framework.

The best alternatives to conceptual are rated as following:
★★★★★  theoretical framework
★★★  empirical
★★★  operational
★★★  operational definition
★  logical data model
★  procedural knowledge
★  theoretical
★  procedural understanding
★  perceptual
★  procedural
★  analytical
★  practical
  theoretical model
  physical
  operational definitions
  physical model
  factual
  logical architecture
  logical model
  computational

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conceptual
theoretical framework
empirical