The best replacement for branding is marketing.

The best alternatives to branding are rated as following:
★★★★★  marketing
★★★★  advertising
★★★  positioning
★★  logo
★  direct response
★  identity
★  local branding
★  tattoo
★  rational branding
★  corporate identity
★  brand
★  product branding
★  tattooing
  naming
  product
  performance marketing
  pr
  reputation
  rebranding
  packaging
  direct marketing
  scarification
  individual branding
  marking
  international branding
  offline branding
  slogan
  hr branding
  hot branding
  local marketing
  direct response marketing
  family branding
  global branding
  heat branding

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Google Trends

Scale is based on the average worldwide traffic of branding in all years. Click on graph for more.
branding
marketing
advertising