The best replacement for brand names is generic.

The best alternatives to brand names are rated as following:
★★★★★  generic
★★★  generic names
★★★  generic brands
★★★  store brands
★★★  non brand names
★  generics
★  generic products
★  generic drugs
  brands
  no names

Your alternative for brand names is not listed? Suggest!
Speaking about brand names, one probably shouldn't forget about logos.

Other search terms related to brand names and their ratings are:
★★★★★ logos
★ generic names
You have in mind a companion for brand names and it is not yet here? Propose!



Google Trends

Scale is based on the average worldwide traffic of brand names in all years. Click on graph for more.
brand names
generic
generic names